covering news and sports

Hunter Atkins
3 min readAug 16, 2022


Public interest in sports and the sports media is a certainty, regardless of whether we watch professional and collegiate sports or follow amateur teams. The earliest regional leagues required publicity as early as 1835 to generate interest, and daily newspapers started to replace sports-specific periodicals. Under William Randolph Hearst, The New York Journal made an effort to provide superior sports coverage to its competitors. Criticism of the first baseball game to be broadcast on television in 1939 led to the establishment of that newspaper’s sports department.

In Victorian England, when journalists started to systematize and define the world’s sports, the modern field of sports journalism was born. According to Andrew Warwick, the annual rowing competition between Oxford and Cambridge, known as The Boat Race, which has been contested every year since 1856, was the first mass-spectator sporting event for journalists. Many writers and readers were drawn to this sport because of its widespread appeal. Although sports journalism has a long history, its origins are not totally known.

Mass media expansion hastened the emergence of sports journalism. Early in the nineteenth century, it started as a niche market targeted largely at the affluent. In time, sports reporting evolved into a crucial aspect of the news industry, with newspapers and magazines creating specific sports sections. Sports-specific media outlets and coverage have grown along with public interest in sports. A journalist can write on a wide range of sports subjects, including play-by-play and game summaries. In investigative reporting, the reporter looks at significant changes in a certain sport.

Brands and content must be more than just news in the visual economy of today. If they want to draw customers and keep them coming back, they must have a consistent aesthetic style. Fans of sports are no longer constrained by area or region since they are a worldwide phenomenon. Additionally, a different approach is needed to succeed in the visual economy than it does on the field. Sports brands must have a consistent brand in order to succeed. They need to meet people where they are by producing easily digestible content that stands out in the crowd.

Sports writers’ experiences with harassment on social media have raised ethical issues.
For sports journalists, digital media and the growth of social networking sites have opened up new sources, but their usage has also raised new ethical dilemmas. The use of social media sites like Twitter, Facebook, and others to obtain statements from athletes, coaches, and other people raises new ethical issues and hurdles for the business world. In this book, we discuss the ethics of utilizing Facebook and Twitter as well as the repercussions of quoting direct statements obtained from social media with a group of Minnesota-based sports writers.

Online harassment against women in the sports media is significantly more prevalent than it is for men. Fortunately, there are more female sports writers, and several well-known women have openly retaliated against online bullies. One such instance is Tessa Peloso, an intern at the Towson Sports Network. She has been told several times that she would never succeed in the sports media, but she keeps working hard and doesn’t let anyone get to her head.

Sports writers now encounter challenges in the digital era.
The limits of sports journalism are constantly being pushed in the present digital era as atypical performers make their way onto the professional scene. Many of the duties previously connected with sports journalism are now being performed by amateur sports fans, team media of athletic organizations, and other amateurs. Such amateurs are engaged in activities that consumers see as journalistic, as McEnnis notes in his book Disrupting Sports Journalism 2021, and sports journalists are compelled to preserve their distinctiveness by boosting their professional standing.

Despite having three distinct roles in sports, the media face several difficulties, which affect both journalists and sports organizations. These include moral conundrums, interpersonal problems, and a lack of assistance. Despite the profession having an ethical code, self-censorship results from a lack of openness in its procedures. Self-censorship may also result from selfishness or individual goals. It’s possible for journalists to create tight bonds with important sports industry players and decide to withhold information about specific cases of corruption. Additionally, self-censorship results in poor wages, employment uncertainty, and individual gain.



Hunter Atkins

Hunter Atkins serves as a valuable corporate consultant within ENGIE North America's internal communications team.