Top Sports Trends for 2023

Hunter Atkins
3 min readApr 6


Sports fans will have more options than ever in 2023 for how they interact with their teams. This is a consequence of the constantly shifting environment and numerous new technological trends.

The development of novel formats is one such tendency. These formats are used more frequently to increase income for broadcasters and sporting organizations because they are designed to draw various types of fans.

Sports marketers must be prepared for the change as they continue to interact with fans across all devices as consumers, fans, and companies adjust to new technologies. Here are some of the top 2023 sports trends to keep in mind as you navigate the changes:

As they view television, consumers are increasingly using their smartphones and other mobile devices as a second screen. Since it gives fans a more interactive and personalized experience, this is a development that marketers need to keep in mind.

Furthermore, over a third of internet users in Latin America use their phones as a second screen, making this form of viewing common there. It offers a fantastic chance for advertisers to use mobile advertising campaigns to target these markets during live events.

Competitive video gaming leagues and contests can be found in the booming esports sector. Large crowds and significant sponsors support them.

The esports business is expanding quickly and has the potential to reach $1 billion in revenue by 2023. New business strategies are developing as the sector changes in order to gain more followers and boost profits.

Major brands are entering the esports market because they view it as a practical way to connect with younger audiences and raise brand recognition. However, because of their reliance on sponsorship, some esports organizations are having trouble reaching their financial goals.

In the realm of sports, the development of social media has become a significant factor. It has made it easier for sports organizations to connect with and regularly interact with their fans.

Athletes can now build their own personal brands, which improves their chances of landing endorsement deals and job advancement.

It is critical for marketers to adopt a mobile-first mindset as more and more people use their phones to watch sporting events.

Through the course of 2023, brands will need to adopt a more data-driven strategy to their marketing campaigns. This means that sports teams and brands need to make sure they can turn their millions of social media followers into database contacts, recognize TV viewers, and, most importantly, know the fans entering their venue through the gates.

You can use a variety of sports apps to stay up-to-date on the most recent information regarding your preferred team or league, including news, updates, and scores. Some of them also offer live streaming and subscription services.

Because they enable fans to remain current on all the latest events in the sports world, these apps are growing in popularity. They can also use it to locate nearby sporting venues and reserve tickets for upcoming events.

Sports clubs and brands’ mobile applications will progressively place a strong emphasis on fan segmentation and offer material that is specifically suited to draw in those audiences. When it comes to increasing merchandise, sponsor, and broadcaster income, this will be especially helpful.

Field of Dreams has become a mainstay in the lives of many people as one of the all-time greatest uplifting films. In the 1989 movie, a maize farmer from Iowa is instructed to construct a baseball diamond by a voice he hears in his field.

When Ray Kinsella (Kevin Costner) hears this sound, he turns his cornfield into a baseball field. After that, baseball players’ ghosts who passed away before realizing their goals start to gather on the field.

Because of this, the movie has had a significant impact on people’s lives in a manner that is uncommon for Hollywood. Many people have visited the Iowa softball field since the movie came out because it is still there.



Hunter Atkins

Hunter Atkins serves as a valuable corporate consultant within ENGIE North America's internal communications team.